Top 5 Beauty Retail Apps on iOS in Sweden, Q2 2022

In the second quarter of 2022, the performance of the top beauty retail apps on iOS in Sweden exhibited a range of trends in terms of weekly downloads and active users. Here’s a closer look at how each app fared during this period, with insights from Sensor Tower.

Gamla versionen Sephora saw a notable fluctuation in its weekly downloads. The app experienced a high of approximately 3.4K downloads in the week of April 11, followed by a significant drop to around 349 downloads by mid-June. Active users data was not available for this app during the period.

LOOKFANTASTIC: Beauty & Makeup maintained a relatively stable download rate, peaking at around 360 downloads at the end of March and staying within the 200-300 range for the majority of the quarter. Weekly active users ranged from around 727 to 888, showing slight fluctuations throughout the quarter.

BEAUTY BAY experienced a varied download trend, starting with approximately 110 downloads at the end of March and dropping to as low as 4 downloads by late June. The app's weekly active users also fluctuated, reaching a peak of 799 in mid-May before declining to 531 by the end of June.

Feelunique: Limitless Beauty had minimal download activity, with weekly downloads mostly in the single digits. Active users remained relatively stable, fluctuating between 40 and 49 throughout the quarter.

Lush Fresh Handmade Cosmetics showed low download numbers, peaking at 15 downloads in mid-June. Active users data was not available for this app during the period.

For more detailed insights and data, visit Sensor Tower.